CV

General Information

Full Name Ronei Leonel
Role Assistant Professor of Management
Location Salisbury, Maryland, USA
Email rleonel@salisbury.edu
Languages Portuguese (Native), English (Fluent)

Education

  • 2021
    PhD in Business Administration
    University of Memphis, Memphis, USA
    • Major in Strategic Management
  • 2011
    M.Sc. in Management
    Federal University of Paraná (UFPR), Curitiba, Brazil
    • Concentration in Strategy and Organizations
  • 2008
    B.A. in Business Administration
    Maringá State University (UEM), Maringá, Brazil
    • Graduated with Highest Distinction (Honors Diploma / Láurea Acadêmica)

Experience

  • 2021 - Present
    Assistant Professor of Management
    Salisbury University, MD, USA
    • Teaching Strategic Management (MGMT 492) and Business & Society (MGMT 325).
  • 2016 - 2021
    Graduate Instructor & Research Assistant
    University of Memphis, TN, USA
    • Taught Strategic Management at the undergraduate level.
  • 2011 - 2016
    Lecturer in Management
    Maringá State University (UEM) & Metropolitan College of Maringá
    • Taught courses in General Management, Strategy, and Entrepreneurship.
    • Served in administrative roles coordinating undergraduate programs.

Selected Publications

  • 2024
    Digital Activism: Beyond Collective Action and Hashtags
    Academy of Management Perspectives
  • 2025
    Of Shepherds and Sheep: Who Sets the Agenda for Firms' Attention to Social Issues?
    Corporate Social Responsibility and Environmental Management
  • 2024
    Firms' Response to Slacktivism: When and Why are E‐Petitions Effective?
    Journal of Management Studies
  • 2026
    Threat, mortality, and rigidity: how terror management and threat rigidity shaped small business responses to the COVID-19 crisis
    Journal of Small Business & Entrepreneurship

Grants, Awards & Honors

  • 2020
    Ph.D. Student Teaching Award
    University of Memphis, Fogelman College of Business & Economics
    • Recipient of the college-wide teaching award (USD 1,000).
  • 2019
    Best Reviewer Award (Strategy Process Track)
    Strategic Management Society Annual Conference
  • 2018
    Humane Studies Fellowship
    Institute for Humane Studies
    • Awarded a research fellowship grant (USD 2,000).
  • 2018
    Highly Commended Project
    Emerald/CLADEA Management Research Fund
    • Project: 'The influence of Top Management Team's cognition on Corporate Political Activities'.
  • 2016, 2018
    SMA Doctoral Consortium Fellow
    Southern Management Association
    • Selected for both Early Stage (2016) and Late Stage (2018) consortia.
  • 2015
    Iberoamerican Young Scholars Program
    Fundación Bases and Fundación Atlas
  • 2009-2010
    CNPq Fellowship Grant
    Brazilian Government (Ministry of Science and Technology)
    • Two-time recipient of the national research fellowship (approx. USD 15,000 total).
  • 2009
    Honors Diploma
    Maringá State University (UEM)
    • Awarded for graduating with highest distinction.

Academic Interests

  • Strategic Management
  • C-Suite Sociopolitical Activism
  • Corporate Political Activity
  • Nonmarket Strategy
  • Stakeholder Management

Other Interests

  • Hobbies: Chess, Astrophotography, Sports.