CV
General Information
| Full Name | Ronei Leonel |
| Role | Assistant Professor of Management |
| Location | Salisbury, Maryland, USA |
| rleonel@salisbury.edu | |
| Languages | Portuguese (Native), English (Fluent) |
Education
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2021 PhD in Business Administration
University of Memphis, Memphis, USA - Major in Strategic Management
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2011 M.Sc. in Management
Federal University of Paraná (UFPR), Curitiba, Brazil - Concentration in Strategy and Organizations
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2008 B.A. in Business Administration
Maringá State University (UEM), Maringá, Brazil - Graduated with Highest Distinction (Honors Diploma / Láurea Acadêmica)
Experience
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2021 - Present Assistant Professor of Management
Salisbury University, MD, USA - Teaching Strategic Management (MGMT 492) and Business & Society (MGMT 325).
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2016 - 2021 Graduate Instructor & Research Assistant
University of Memphis, TN, USA - Taught Strategic Management at the undergraduate level.
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2011 - 2016 Lecturer in Management
Maringá State University (UEM) & Metropolitan College of Maringá - Taught courses in General Management, Strategy, and Entrepreneurship.
- Served in administrative roles coordinating undergraduate programs.
Selected Publications
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2024 Digital Activism: Beyond Collective Action and Hashtags
Academy of Management Perspectives -
2025 Of Shepherds and Sheep: Who Sets the Agenda for Firms' Attention to Social Issues?
Corporate Social Responsibility and Environmental Management -
2024 Firms' Response to Slacktivism: When and Why are E‐Petitions Effective?
Journal of Management Studies -
2026 Threat, mortality, and rigidity: how terror management and threat rigidity shaped small business responses to the COVID-19 crisis
Journal of Small Business & Entrepreneurship
Grants, Awards & Honors
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2020 Ph.D. Student Teaching Award
University of Memphis, Fogelman College of Business & Economics - Recipient of the college-wide teaching award (USD 1,000).
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2019 Best Reviewer Award (Strategy Process Track)
Strategic Management Society Annual Conference -
2018 Humane Studies Fellowship
Institute for Humane Studies - Awarded a research fellowship grant (USD 2,000).
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2018 Highly Commended Project
Emerald/CLADEA Management Research Fund - Project: 'The influence of Top Management Team's cognition on Corporate Political Activities'.
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2016, 2018 SMA Doctoral Consortium Fellow
Southern Management Association - Selected for both Early Stage (2016) and Late Stage (2018) consortia.
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2015 Iberoamerican Young Scholars Program
Fundación Bases and Fundación Atlas -
2009-2010 CNPq Fellowship Grant
Brazilian Government (Ministry of Science and Technology) - Two-time recipient of the national research fellowship (approx. USD 15,000 total).
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2009 Honors Diploma
Maringá State University (UEM) - Awarded for graduating with highest distinction.
Academic Interests
- Strategic Management
- C-Suite Sociopolitical Activism
- Corporate Political Activity
- Nonmarket Strategy
- Stakeholder Management
Other Interests
- Hobbies: Chess, Astrophotography, Sports.